Fat loss for women
who are done
starting over.
Helping high-performing women and former athletes lose fat, rebuild self-trust, and create sustainable habits. No obsession, no restriction, no all-or-nothing cycles.
You Don't Have A
Discipline Problem.
You're the most self-aware person in most rooms. You've read the books, done the programs, know what to do. The issue isn't knowledge. It's the gap between who you know you are and how you've been showing up for yourself.
You don't just want to look different. You want to feel like yourself again.
YOU'LL RECOGNIZE YOURSELF HERE
You're great Monday through Thursday. And then the weekend happens, and Sunday night you're back at square one.
You know what to do. You're just not doing it consistently, and that disconnect is getting louder.
You're not chasing a number on the scale. You're chasing consistency with yourself.
You miss the version of yourself who felt disciplined, confident, and in control. And it's not about vanity.
You want fat loss, but you don't want your entire life to revolve around food and the scale.
You're tired of "getting back on track." You want a track you never fall off of.
This Coaching isn't for you if…
You only care about seeing the scale drop as fast as possible
You want a coach to manage you, not challenge you
You want a crash diet or a quick fix before an event
You think the issue is just that you don't know enough about nutrition
You're not willing to take ownership of your patterns
You want someone to tell you what you want to hear
But if you read that list and felt the opposite — if something in you said that's not me, I'm done sitting in this gap — then keep reading. That feeling is exactly why you're here.
ABOUT ASHLEIGH
I Coach From The Inside Of This, Not The Outside.
I got into CrossFit at 16. By the time I was competing in Olympic weightlifting, I was working with a nutrition coach to cut weight for Junior Nationals — and I qualified. That experience showed me exactly what the right system, applied to someone who's already working hard, can do.
Then I learned the other side. I overtrained. I under-recovered. I lost my period. I had to step away from the sport I loved and rebuild from scratch. That experience is why I coach the way I do.
I know what it costs when a high performer pushes hard without the right framework behind her. I know how to build a system that produces real, lasting results — without asking you to live inside a food journal or run yourself into the ground to get there.
I've been coaching women since 2015. Over a thousand clients. This isn't a side project or a passion pivot. It's my craft. And I take it seriously
10+
YEARS COACHING WOMEN
1k+
CLIENTS COACHED
2015
WHEN THIS BECAME MY CRAFT
Three Phases. One System.
01
Get Precise
Most people come in thinking the issue is willpower, or meal prep, or not knowing enough. It's almost never that. We start by figuring out what's actually happening — your targets, your schedule, your patterns — because until we know the real problem, we're just guessing. Most clients are surprised by what we find in the first two weeks.
02
Build The System
This is where the structure goes in. Not a plan that works when everything is perfect — one that holds up when it isn't. We build habits that don't collapse under stress, a framework you can run without white-knuckling it. This is also where people usually start to feel the shift — not just in results, but in how they feel about themselves day to day.
03
Elevate
Once the structure holds, everything sharpens — body composition, performance, energy. But more than that: you stop feeling like you're behind on yourself. The gap closes. What you see in the mirror starts to match who you actually are. That's not a side effect. That's the whole point.
WHAT'S INCLUDED
Everything your system needs. Nothing it doesn't.
Personalized Nutrition Targets
Calories, macros, protein, fiber — built for your body, your training load, and your actual goals. Not a calculator result. Not a template.
Weekly Check-ins with Real Coaching
Specific, direct feedback every week — not a templated response. This is where adjustments get made and momentum gets built.
Blind Spot Coaching
I will tell you what you're not seeing. That's usually where everything unlocks. This is the part most coaches skip because it requires honesty on both sides
Training-Integrated Fueling
How you eat is tied to how you move. Your nutrition plan accounts for your training schedule so everything works together instead of against each other
Real-Time Support Between Check-ins
Direct access to me throughout the week. Travel, stress, events, busy seasons — nothing derails you because you have support in the moment.
HSA / FSA Eligible
Services may be covered by your health spending account.
Check your eligibility here.
THE INVESTMENT
High-touch coaching. Direct access to me. A system built around you, not borrowed from someone else's program
This is not the cheapest option available. It's not meant to be. If you've tried cheaper and faster and it hasn't worked, you already know what that cost you — in time, energy, and starting over again.
The question isn't whether you can afford it. It's whether you can afford another year without it.
6 MONTHS
$447
PER MONTH · 6- MONTH COMMITMENT
12 MONTHS
$397
PER MONTH · 12- MONTH COMMITMENT
Not sure if you're ready? Apply anyway. We'll talk through where you are and whether this is the right fit.
✦ HSA / FSA eligible — check eligibility
Another year of almost. Or the last time you start over.
Another year of your body being proof to yourself that you're not living the way you know you should be.
That's not a fitness problem. That's a you-vs-you problem. And every time you look in the mirror and feel that quiet dread — that's not vanity. That's your instinct telling you that something is misaligned.
The physical changes are real and they matter. But what's really on the table is feeling like you again.
GETTING STARTED
Simple. Three steps.
STEP 01
Apply
Fill out the application. Tell me about your goals, your history, and where things keep falling apart. Not everyone who applies is the right fit — and that's the point.
STEP 02
Connect
I'll reach out with a detailed intake to understand your full picture — training, history, schedule, goals. This is where your plan actually starts taking shape.
STEP 03
Begin
You'll receive your nutrition plan, get access to the client portal, and we'll establish exactly how we work together. Your system starts here.
QUESTIONS
Frequently Asked.
Do I need to be a competitive athlete?
No. But you do need to take your training and health seriously and hold yourself to a high standard. The women I work with train hard and want their nutrition to match — competitive background not required.
How long is the commitment?
Six months. Real change takes time, and a six-month commitment is what allows us to build, test, and actually lock in the system — not just get started and stop.
Is this covered by insurance or HSA/FSA?
Services are HSA/FSA eligible. Check your eligibility at the link in the investment section above.
What equipment or gym setup do I need?
Your training guidance is built around whatever access you have — whether that's a full gym, home setup, or anything in between.
Do you offer a discount for paying in full?
Yes — a 10% discount is available for clients who pay in full upfront.
I'm not sure I'm ready. Should I still apply?
Yes. Apply and tell me where you are. We'll have a real conversation about whether this is the right fit right now — no pressure either way.
You already know who you're supposed to be.
Let's build the system that gets you back there.
If you read this and something in you said 'this is finally it'.. trust that. Apply today. Some women wait another year. You don't have to be one of them.
